How to earn bonus cash back or Amex points on your online shopping purchases with Rakuten
Editor's Note
Quick summary
One of the best ways to earn bonus rewards on everyday activities is through online shopping portals.
Shopping portals offer additional points, miles or cash back when you visit a specific merchant through the portal rather than going directly to that merchant's website. Using them should be an essential part of your online shopping habits, especially when picking out gifts for your loved ones around popular holidays like Valentine's Day and Christmas.
There are dozens of online shopping portals, allowing you to earn credit card rewards, airline miles, hotel points or straight-up cash for your purchases. However, one of the most powerful sites is a hybrid of these.
Rakuten lets you earn cash back, gift cards and American Express Membership Rewards points when you shop online. It also offers select bonus rewards for some in-store purchases.
If you're not a member and join Rakuten today, you can earn a one-time bonus of $30 when you make at least $30 in purchases through the site in the first 90 days.
Whether you're trying to beat inflation-driven prices or are looking to earn additional rewards, this guide will explain everything you need to know about using the Rakuten shopping portal.
What is Rakuten?
Rakuten is an online shopping portal that was formerly known as Ebates. It partners with over 3,500 online retailers, from well-known brands like Best Buy, Lululemon and Sephora to smaller merchants like Arc'teryx. Some airlines like British Airways and Qatar Airways are also on Rakuten, allowing you to stack your earnings.
When you open an account with Rakuten, you can earn cash back or Amex Membership Rewards points on purchases at these merchants. You must start at Rakuten's website and click on the merchant through that site, or activate the offer through your browser extension (more on that later).
Related: Amex Membership Rewards and Chase Ultimate Rewards points: Which is best?
How does Rakuten work?
You may wonder how this is even possible — earning extra cash back for shopping online seems too good to be true. In its simplest form, Rakuten forms marketing agreements with individual retailers that then pay the site commissions on purchases that begin there. Rakuten then passes some of those commissions on to you, the customer.
The retailer gets additional business, and you and Rakuten enjoy a cut of those purchases, essentially a win-win-win for all parties.
How to sign up for Rakuten
To earn bonus cash back or Amex points for your online purchases, visit Rakuten's website. Choose how you want to sign up for an account:
- With your email address
- Through Google
- Through Facebook
- Through Apple
From there, follow the on-screen prompts to sign up for an account.
Regardless of how you join, you're typically eligible to earn an extra 10% back on all purchases within the first seven days.
But right now, Rakuten is offering new members the opportunity to earn $30 by signing up via a referral link and spending at least $30 with participating retailers (offer subject to change at any time). This is a great way to jump-start your earnings for shopping online.
Plus, once you join Rakuten, you can get $30 every time you refer someone to Rakuten using your personal referral link. So, there are opportunities to earn cash even after you sign up.
How to use Rakuten to earn bonus rewards
Once you have an account, start all your online shopping trips at rakuten.com or check your browser extension to see if the site you're on offers cash back.
From the homepage, find the merchant at which you want to shop in the top search box.
The site will auto-fill any matching retailers as you start typing in the store's name. For example, I typed in "Nike" to start a recent search.
From that list, select your desired retailer, and you'll be redirected to its earning page. This will provide the earning rate(s) and any applicable restrictions.
To begin the online purchase process, click the "Shop Without Adding" or "Add to Chrome" (or your browser) if you want to add the plug-in button. If you already have the browser extension, simply click "Shop Now."
A new window or tab will open, indicating you're being redirected to the merchant's website.
Rakuten automatically creates a shopping trip, and the merchant's website will load after a few seconds. Do not close that window. Shop as you normally would, and Rakuten will track your spending. You'll receive the bonus rewards in your account, generally within a day or two after completing the purchase.
You can review all account activity by clicking on "My Account" from the drop-down menu at the top-right corner. This includes all your individual shopping trips and your earnings balance from transactions posted to your account.
Related: The best credit cards for online shopping
Does everything count toward earning cash back?
Generally speaking, Rakuten will award cash back based on the subtotal of your purchase. This excludes shipping, taxes and other fees that aren't tied to the items or services you're buying.
Additionally, every merchant has specific terms that you'll want to review. For example, here's what you'll see when shopping at Staples.
Gift card purchases will frequently be excluded from earning rewards, and it's common to see select items or brands not eligible for cash back. Some merchants will indicate that your shopping cart must be empty before clicking through from Rakuten. Be sure to carefully review these store-specific restrictions to know whether to expect rewards from your purchase.
Can I use any credit card?
Yes. One of Rakuten's best features is that your bonus is based on the purchase subtotal — the site doesn't care how you pay. As a result, you can use a card that offers a category bonus with a specific type of merchant or one that's good for everyday spending. Most merchants will even allow you to use a gift card and enjoy rewards.
What about promo codes?
This is a bit trickier. Rakuten will frequently list available discounts for individual merchants on the applicable pages. If you click "Shop Now" next to any offer on Rakuten, you'll still earn cash back on your purchase (assuming you comply with all other restrictions).
For example, here are a couple of promo codes when shopping online at Walgreens.
In this case, you can use any of the promo codes by clicking the "Get Code," and you'll still earn cash back.
Many merchants, however, will prevent you from earning rewards when you use discount codes not listed on Rakuten. We've even seen TPG readers miss out on thousands of bonus miles. You risk losing out on any earnings if you receive a targeted mailer or email offer and use that code when shopping through Rakuten. You may still get cash back — but be aware that you may not.
How do I get my rewards?
Every quarter, Rakuten will distribute your earnings based on the following schedule:
| Purchases posted between | Payment sent by |
|---|---|
| Jan. 1 and March 31 | May 15 |
| April 1 and June 30 | Aug. 15 |
| July 1 and Sept. 30 | Nov. 15 |
| Oct. 1 and Dec. 31 | Feb. 15 |
As you can see, receiving your payment will take roughly 45 days from the end of the quarter. However, if your balance at the end of these periods is $5 or less, it will roll into the next quarter. You'll never lose the rewards you've earned; they just won't be paid until your cumulative balance surpasses $5.
You can receive a check in the mail or a deposit into a PayPal account, whichever is more convenient.
Or, if travel is on your mind as you look ahead, you can opt to earn Membership Rewards points instead.
Changing your earning preference
You can select between two earning types: cash back or American Express Membership Rewards points.
Many online shoppers initially prefer to receive a check or automatic PayPal deposit, but more advanced travelers may want to switch to Amex points. This option is available to anyone with a Membership Rewards-earning card, including The Platinum Card® from American Express or the American Express® Gold Card.
Related: Best American Express credit cards
Once you've made this change, your earning rate will shift from a set cash-back percentage to a set number of Amex points per dollar spent. For example, a merchant offering 2% cash back will now offer 2 Membership Rewards points per dollar spent — so a $100 purchase would earn 200 Amex points rather than $2 cash back.
Note that new members are automatically enrolled with the cash-back option enabled. It would be best to proactively change your earning preference before shopping trips to take home Amex points on the purchases (though your initial bonus for enrolling will remain in the form of cash back).
Here's how to change your earning preference with Rakuten:
- Log in to your account.
- Hover over your name at the top right, then select "Account Settings."
- Scroll down to the "How would you like to get paid?" section.
- Temporarily select "PayPal" or "Big Fat Check."
- Find the American Express section, click "Switch to Membership Rewards® points," and follow the on-screen prompts to link your Amex account.
Once you have made the switch, all future earnings through Rakuten will be deposited into your Membership Rewards account using the schedule detailed above. However, any existing cash-back rewards will remain in cash and be sent via check or PayPal based on the above payment schedule.
You can always change your earning preference. That said, think very carefully before changing your account from earning Amex points to another form of payment. This selection is irreversible, and the option for earning Membership Rewards points will disappear entirely from your account settings page.
In other words, only switch from Amex if you are positive that you no longer want Membership Rewards points — because you won't be able to go back.
Additionally, Rakuten has implemented a new early payout option. Select users have the option to cash out their current balance for gift cards at a selection of popular merchants like Sam's Club or Target via the Rakuten app. The current selection of merchants is limited but should expand soon.
Giselle Gomez, TPG's senior credit cards editor, had the option when checking her Rakuten app.
Related: How to redeem American Express Membership Rewards for maximum value
The Rakuten Credit Card
Rakuten has just recently announced its first cobranded credit card, the Rakuten American Express® Card. It has no annual fee and earns:
- 10 points per dollar spent (or 10% cash back) on Rakuten restaurant partners
- 4 points per dollar spent (or 4% cash back) on top of what you earn with Rakuten
- 2 points per dollar spent (or 2% cash back) on groceries and restaurants
- 1 point per dollar spent (or 1% cash back) on everything else
The information for the Rakuten American Express Card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.
With this card, you can opt to earn Membership Rewards points or standard cash back. If you shop online frequently, having this card could be a great way for you to earn more rewards, as you earn an extra 4% in rewards on top of standard Rakuten earnings.
You will need a Membership Rewards card to earn points with the Rakuten card, and you must have elected to earn Amex points.
How to maximize Rakuten
Once you've started using Rakuten to earn cash back or bonus Amex points for your online shopping, there are some additional ways you can maximize the site.
Activate in-store offers
The vast majority of earning opportunities through Rakuten apply to online shopping, but when you log in to your account, you'll notice an "In-Store Cash Back" link at the top.
This allows you to earn bonus rewards when you shop in select brick-and-mortar stores. That being said, you must do two things to be eligible:
- Add your card(s): When you go to the in-store cash-back page, you should see a "Add a New Card" link near the top. To be eligible for these offers, you must add the credit card numbers for any cards you plan to use at participating stores.
- Link the offer: After adding your card, you must activate every individual offer you want to use. This is simple but essential. Visit the in-store offer page, find the merchant where you plan to shop and then click "Link Offer" underneath it.
Once you've done these two steps, you'll earn the given cash back (or bonus Amex points) when a linked card is swiped at a participating store.
Consider in-store pickup
Over the last few years, many retailers expanded the ability to place an order online but pick it up at a physical store — often with curbside, contactless service. You may see higher earning rates for these orders than normal ones at some merchants.
This could be a fantastic option to avoid shipping charges, allowing you to get your items more quickly. And avoiding an in-store shopping experience can save time and money, as you'll eliminate those impulse purchases.
Look for limited-time offers
Rakuten frequently offers enhanced bonuses for a limited time, which can be a fantastic way to boost your earnings. We recently saw increased cash back at several stores, and it's common to see even higher bonuses during popular shopping periods like Black Friday or Cyber Monday. Finally, many individual retailers will offer bonuses, including free gifts, free shipping and buy-one-get-one-free deals.
Be on the lookout for these bonuses — or visit the email subscription page of your online account to sign up for email notifications of such offers.
Stack with credit card offers
When you shop through Rakuten, you aren't prevented from leveraging discounts through programs like Amex Offers and Chase Offers. Since most of these post directly to your credit card (rather than being taken off the price at the time of purchase) and don't require a coupon code, Rakuten still sees the full transaction amount.
This can also be a great way to use the annual Saks Fifth Avenue credit from the Amex Platinum. You'll enjoy an up-to-$50 statement credit from Jan. 1 through June 30 and another up-to-$50 statement credit from July 1 through Dec. 31. Starting at Rakuten should still allow you to enjoy these credits when you shop at Saks Fifth Avenue. Enrollment is required for select benefits.
Refer friends or family members
Once you've started using Rakuten, you should get your friends and family in on the action.
When someone creates a Rakuten account based on your referral and spends at least $30 within 90 days of joining, you'll typically earn a one-time bonus of $30 (they will get a welcome bonus of $30 if those purchases are within the first 90 days).
And, if your account is set to earn Amex Membership Rewards points, you'll earn 3,000 Amex points, worth $60 based on TPG's August 2025 valuations.
To refer others to Rakuten, log in to your account and look for the "Refer and Earn" link at the top of the homepage.
From there, you can send emails directly to friends or family members, copy the referral link or share via social media.
Once someone signs up, they are listed in "Your Referral Activity" at the bottom of the refer-a-friend page. And once they've hit the required spending, they'll shift to the "Qualified" section. Your account balance will then jump by the bonus in effect at the time of enrollment, which will be paid out roughly 45 days after the end of the quarter.
Related: Earn rewards with Chase's Refer-a-Friend program
Install the Rakuten browser extension
If you don't want to remember to visit Rakuten every time you shop online, consider installing the Rakuten Cash Back Button. This browser extension is available for Chrome, Safari, Firefox and Edge, and it'll automatically notify you when you're on a participating site. Here's what that looks like when I visit Nike's website directly instead of starting at Rakuten.
Rakuten will log a shopping trip and reload the website by clicking the icon to activate cash back. You'll still earn rewards on your purchase, a nice shortcut in case you forget to start at rakuten.com.
Download the Rakuten app
Downloading the Rakuten app helps ensure you make the most out of the platform. There are a couple of reasons to do so.
For one, it allows you to quickly check for in-store offers that you may want to add if you unexpectedly shop at a participating merchant. Whenever I go to a mall, I always open the Rakuten app and see if there are any offers at the stores I'm shopping at.
More importantly, some merchants are mobile-only. This means you can only earn rewards when shopping via a mobile app like Uber Eats.
Rakuten dining
You can also earn extra cash back or Membership Rewards points by setting up Rakuten dining via the Rakuten app. You'll earn 5% cash back or 5 Amex points per dollar spent. Here are the steps to set it up:
- Open the Rakuten app and go to settings.
- Link your credit card.
- Go to "In-store."
- Under dining, select your city. You'll see all the participating restaurants. (No registration or reservation is required.)
Once you have linked your credit cards, you'll automatically earn cash back or Amex points at any participating restaurant; just pay for your bill with a linked card.
You can double-dip with earnings here, too, by using a card like the Amex Gold, which earns 4 points per dollar spent on restaurants worldwide (up to $50,000 per year, then 1 point per dollar spent thereafter), and then earn 5 points per dollar spent from Rakuten dining.
Important reminders
While the above strategies can help you make the most of your Rakuten experience, there are some critical things to keep in mind:
- Enable cookies on your browser: For Rakuten to track your shopping trips, you must have cookies enabled.
- Clear your shopping cart: Many merchants won't award bonus cash back or Amex points if you already have items in your cart. When you click from Rakuten to a retailer, be sure your shopping cart is clear.
- Be careful with promo codes: As noted above, using promo codes not listed on rakuten.com may void your rewards. A 30% discount may be worth it, but if you're saving $5 on a $500 purchase, it's probably not worth the risk.
Bottom line
Online shopping continues to play a massive role in consumer spending, and, fortunately, there are many ways to make the most of your online purchases, including using online shopping portals.
Rakuten is one of the most popular, as it partners with more than 3,500 merchants and allows you to earn cash-back rewards or Amex Membership Rewards points.
If you're not a member, join Rakuten today and start using it the next time you shop online. You'll be well on your way to lowering your out-of-pocket cost for many purchases you're already making.